Workshop: Economics of Uniqueness, 2-3 May 2011, Washington, DC

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External participants, please contact Berenice Sanchez atbsanchez@wolrdbank.org to request a visitor pass.

Economics of Uniqueness:
Cultural Heritage Assets and Historic Cities as Public Goods

May 2-3, 2011
H1-200
World Bank Headquarters, Washington, DC

The Urbanization Knowledge Platform is a collaborative partnership that aims to become a ‘go to’ hub for knowledge on how to manage our rural-to-urban transition. Over the next two years, the World Bank will roll-out a number of core components, including:

• a rolling series of tightly focused knowledge exchanges between peers, amongst practitioners, researchers, policymakers, and academics—focused on very practical questions of ‘how to’ bring about impact and change;
• an online space for knowledge exchanges—particularly by ‘matching’ urban civil servants through a kind of professional dating service;
• a data platform for city data.

Current core partners include the World Bank, McKinsey Global Institute, Cisco, the Penn Institute for Urban Research, the Indian Institute for Human Settlements, USAID, Brookings, the Korean Research Institute for Human Settlements, Cities Alliance, Massachusetts Institute of Technology, and other organizations and individuals. The World Bank will be holding a series of soft-launch events in the next four months in Sao Paolo, London, Barcelona, Washington DC, Istanbul, Seoul, Singapore, Brisbane, Moscow, Johannesburg, and Bogota. Through the Knowledge Platform, the World Bank hopes high-level debates such as this one on Cultural Heritage and Historic Cities can reach a far wider audience and can meanwhile benefit from wider participation.

This Economics of Uniqueness Workshop is a learning event aiming at helping World Bank staff enhance their understanding of cultural heritage assets and historic cities as public goods. The event will feature presentations by scholars and researchers who have been active players of the scientific community and have authored papers consistent with the World Bank approach to urban development. The presenters are involved in an ongoing pioneering work on heritage economics the World Bank is leading, which will result in a groundbreaking publication on this topic. Presentations include theoretical framework, impact on poverty reduction and job creation, impact on real estate values, PPP for historic city regeneration and urban renewal, sustainable tourism, creative industries, brownfield redevelopment, and valuation techniques for estimating the economic rate of return of investment projects. The event will be video recorded and webstreamed, encouraging country office to connect in video conference.

09.30 – 09.40

09.40 – 09:50

09.50 – 10:00

10:00 – 10:45

10:45 – 11:00

11:00 – 11:15

11:15 – 11:45

11:45 – 12:15

12:15 – 12:45

12:45 – 2:00

2:00 – 2:30

2:30 – 3:00

3:00 – 3:30

3:30 – 4:00

4:00 – 4:30

4:30 – 4:45

4:45 – 6:00

Opening Remarks
Zoubida Allaoua
Director, Finance, Economics, and Urban Development Department, The World Bank
Francesco Bandarin
Assistant Director General for Culture, UNESCO
Gustavo Araoz
President, ICOMOS

Keynote
Randall Mason
Economic Impacts of Heritage Investment in the US Metropolitan Context
Chair, Graduate Program in Historic Preservation, School of Design, University of Pennsylvania

Coffee break

Session 1 – Towards a Comprehensive Theory
Luigi Fusco Girard
Chair of the ICOMOS ISCEC Committee
David Throsby
A Conceptual Framework on Heritage Economics
Peter Nijkamp
Economic Valuation Methodology: an Overview
Q&A

Lunch break

Session 2 – City Regeneration
Christian Ost
Spatial Economics Applied to Historic Cities
Donovan Rypkema
Impact of Conservation Policies on Real Estate Value
Francesca Medda
Innovative Financial Mechanisms for Urban Brownfields
Christer Gustafsson, Tuzin Baycan
Role of Creative Industries for Poverty Reduction
Q&A

Coffee break

Debate
Moderated by Luigi Fusco Girard
ISCEC Committee Members

11:00 – 11:30

11:30 – 11:45

11:45 – 12:30

12:30 – 2:00

2:00 – 2:30

2:30 – 3:00

3:00 – 3:30

3:30 – 4:00

4:00 – 4:15

4:15 – 6:00

Lunch break

Session 4 – The World Bank Perspective
Anthony G. Bigio
Cultural Heritage Agenda at the World Bank
Guido Licciardi
World Bank Study on Heritage Economics
Stefania Abakerli
Monitoring and Evaluation in Cultural Heritage Projects
Q&A

Coffee break

Debate
Moderated by Abha Joshi-Ghani and Francesco Bandarin
Potential Topics of the World Bank-UNESCO International Conference on Heritage Economics in 2013